South Australian government commits funding to expand Let's Stop Bullying campaign into primary schools

The South Australian government announced additional funding to extend the national Let's Stop Bullying campaign into primary schools, expanding age-appropriate educational resources on recognising and responding to bullying and cyberbullying for students in years 3 to 6. Education Minister Blair Boyer said early intervention through awareness campaigns would help normalise reporting and build a culture where students feel safe to speak up, with materials tailored to younger children's digital habits including gaming platforms and social messaging apps.

Awareness campaigns and age-appropriate education equip children with language to describe harm and permission to report it, yet both rely on the child recognising they are being targeted and feeling safe enough to disclose—conditions that do not always hold, especially when abuse is delivered through private messages, when the perpetrator is a peer the child fears alienating, or when the child has been groomed into believing the contact is normal or consensual. Detection that operates independently of a child's willingness or ability to report addresses precisely this gap: when an AI filter identifies a pattern of sustained hostility, sexually explicit coercion or image-sharing in a direct-message thread, it can alert a parent or school counsellor without waiting for the child to name the harm or overcome the emotional and social barriers to disclosure. Guardii's anti-grooming, anti-sextortion, cyberbullying and CSAM-detection modules work at that point of first contact, flagging threatening or exploitative conversations in real time across platforms including Roblox, Discord, Instagram and Snapchat, surfacing a child in crisis to the adult who can help and ensuring that intervention does not depend on a primary-school student's capacity to self-advocate in the face of ongoing abuse.