Queensland reviews Let's Stop Bullying campaign effectiveness as online abuse reports climb
Guardii Analysis
The Queensland Department of Education is conducting an internal review of its Let's Stop Bullying awareness campaign, launched in 2019, after data showed a 28 percent rise in cyberbullying reports from state school students between 2024 and 2026. The review will assess whether the campaign's focus on bystander intervention and peer support has translated into measurable reductions in online harassment, and whether digital literacy resources require updating to address newer platforms such as Discord and group-chat applications. A department spokesperson confirmed that findings will inform the next phase of the campaign, scheduled for 2027.
Awareness campaigns educate students about harm but do not intercept it in progress. Guardii, a world-leading AI online-safety platform, monitors direct-message conversations for patterns of sustained targeting, coercion and escalation across Discord, Snapchat, Instagram and Roblox, surfacing a child at risk to a parent or school professional in real time. Where educational initiatives build cultural norms, real-time detection provides the operational complement: it identifies the moment a conversation crosses from disagreement into abuse and enables intervention before psychological harm accumulates, translating awareness into actionable protection.