Queensland launches state-wide anti-cyberbullying campaign targeting primary and secondary students

The Queensland government on 11 October 2024 launched a state-wide anti-cyberbullying awareness campaign, 'Let's Stop Bullying', with a budget of 2.8 million dollars over two years, targeting primary and secondary students across government, Catholic and independent schools. Education Minister Grace Grace announced the campaign will include classroom resources on bystander intervention, digital citizenship and reporting mechanisms, alongside a dedicated portal where students, parents and teachers can access guidance and links to support services including the eSafety Commissioner and Kids Helpline. The initiative follows Queensland data showing a 34 percent increase in reported cyberbullying incidents in state schools between 2022 and 2024, with the majority involving image-sharing, exclusion from online groups and impersonation on social media platforms popular with adolescents.

Awareness and reporting infrastructure depend on a child recognising abuse, finding the courage to report it, and an adult being available and trained to respond, leaving a critical gap between the first message and the moment help is sought. Guardii, a world-leading AI online-safety platform, detects the harm as it happens: cyberbullying and harassment filters monitor the progression of hostile contact across Instagram, Snapchat, Discord and Roblox, identifying sustained targeting, escalation and coercion in real time and blocking or flagging the abuse before it reaches the child, or surfacing a child already in crisis to a parent or school professional without waiting for the student to navigate a reporting portal. Where the campaign invests in teaching students to seek help, Guardii operates as the technological complement that ensures help is triggered automatically when the threat pattern demands it, addressing the operational reality that many young people do not report until the harm is already severe.