Queensland launches Let's Stop Bullying campaign refresh with cyberbullying focus

The Queensland Department of Education launched a refreshed phase of its Let's Stop Bullying campaign on 30 August 2026, with expanded resources addressing cyberbullying and image-based abuse in response to recommendations from the national Anti-Bullying Rapid Review. The updated campaign includes parent workshops, student-facing digital-literacy modules and a dedicated online hub where families can report incidents and access mental-health referrals. Queensland recorded a 28 per cent increase in cyberbullying reports in state schools between 2024 and 2025, with Education Minister stating that many incidents now involve explicit images shared without consent or AI-altered photographs distributed to humiliate students. The campaign will run in all Queensland state schools and will be supported by a network of trained student ambassadors.

Workshops that teach students and parents to recognise cyberbullying and reporting portals that collect incidents after they occur address awareness and response, but neither intervenes at the moment a threatening or sexually explicit message is sent. Detecting hostile intent, coercive language and the distribution of explicit or AI-manipulated imagery as a conversation unfolds—across the Instagram, Snapchat and Discord accounts students are already using—positions intervention before psychological harm is compounded or images are further distributed. Guardii's anti-cyberbullying, anti-sextortion and anti-CSAM detection modules, backed by Startmate and operating as a Meta Business Partner, analyse direct-message patterns in real time to flag escalation, sexual coercion or image-based abuse to a parent or school, enabling immediate support for a child in distress and rapid escalation to authorities when criminal conduct is detected, without relying on a student's willingness or ability to self-report after the fact.