Queensland expands Let's Stop Bullying campaign to address cyberbullying in schools

Queensland's Department of Education has expanded its Let's Stop Bullying awareness campaign with a dedicated cyberbullying module launched in September 2026. The campaign provides resources for students, parents and teachers to recognise and respond to online bullying, including guidance on reporting incidents that occur on social media and gaming platforms. The initiative follows state data showing a 23 percent increase in reported cyberbullying incidents in Queensland schools between 2024 and 2026, with most cases involving harassment through direct messaging on platforms popular with adolescents.

Awareness campaigns equip communities to recognise harm, but recognition alone does not intercept an escalating threat in a private chat thread. A student subjected to coordinated harassment across multiple group chats or receiving coercive demands via Snapchat direct messages faces risk that unfolds faster than manual reporting can contain. Detection infrastructure purpose-built to identify cyberbullying patterns—repeated targeting, language signalling intent to humiliate or isolate, and multi-party pile-on dynamics—flags the conversation to a parent or school before psychological harm becomes entrenched. Guardii, a Meta Business Partner backed by Startmate, operates this interception layer across the platforms Queensland students use daily, translating the campaign's educational foundation into protective action at the moment a child needs it most.