Let's Stop Bullying campaign targets parents as schools update online safety policies

The federal government's Let's Stop Bullying campaign, launched in conjunction with the Anti-Bullying Rapid Review findings, includes a national parent education component designed to improve recognition of early warning signs of cyberbullying and clarify reporting pathways. The campaign materials emphasise that much harmful contact now occurs in direct messages and group chats on platforms including Discord and Roblox, beyond the visibility of both schools and parents, and urge families to establish open dialogue about online interactions rather than relying solely on retrospective detection.

Dialogue is necessary but not sufficient when the harm is unfolding in real time and a child is reluctant or unable to disclose. Detection technology closes that visibility gap without handing parents or schools a feed of private messages. Guardii monitors for the behavioural signatures of cyberbullying, sustained targeting, coercion and escalation, across the platforms the campaign identifies as high-risk, and reports the presence and severity of a harmful conversation rather than its content. The system, developed by a Meta Business Partner, surfaces a child in crisis to the adults responsible for their welfare, enabling the informed conversation the campaign seeks to promote and ensuring that intervention is available even when self-disclosure is not.